Business Communication
By:Peter Hartley,Clive G. Bruckmann
Published on 2002 by Psychology Press
This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
This Book was ranked at 25 by Google Books for keyword business.
Book ID of Business Communication's Books is p8FgscX1w6UC, Book which was written byPeter Hartley,Clive G. Bruckmannhave ETAG "6hVmyKly784"
Book which was published by Psychology Press since 2002 have ISBNs, ISBN 13 Code is 9780415195508 and ISBN 10 Code is 0415195500
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Book which have "382 Pages" is Printed at BOOK under CategoryBusiness and Economics
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